We are an elite coaching consultancy working with committed athletes and performance programmes to convert preparation into execution. We address the failure modes that emerge when effort is misdirected, preparation is incomplete, or decisions degrade under pressure.

Our work is judgement-led, systems-driven, and grounded in the realities of competition.

Preparation determines what is possible.

Decision-making determines what actually happens.

Performance is treated as an integrated system: physiology, psychology, preparation, and context interacting over time. Training load alone is insufficient. Outcomes depend on how capacity is deployed when conditions are uncertain, fatigue is present, and consequences matter.

We prioritise:

• quality of preparation over volume,

• decision-making under fatigue,

• durability across competitive demands,

• adaptability when plans no longer hold.

Coaching as a consultancy, not a product.

We provide structured coaching engagements that may include:

• long-term performance planning,

• event-specific preparation,

• strength and conditioning integration,

• physiological testing and data analysis,

• tactical, psychological, and nutritional guidance.

Engagements range from targeted event preparation through to multi-year and career-length performance management, depending on athlete intent and context.

Transparent principles. Disciplined execution.

Our methodology is explicit at the level of principles, planning horizons, and decision frameworks. We do not outsource judgement to algorithms or standardised templates. Programmes are constructed to reflect real constraints: time, fatigue, competition schedules, and human variability.

Performance is evaluated not only by output, but also by:

• execution quality,

• decision integrity,

• repeatability under load,

• resilience across seasons.

Who We Work With.

We work with athletes and programmes where intent is clear, and responsibility is accepted.

This includes:

• elite and pathway athletes,

• high-performing amateurs and Masters athletes,

• teams, federations, and performance programs.

Engagements require compliance with governing-body regulations, reliable data capture, meaningful time commitment, and alignment between stated objectives and daily practice.

Responsibility sits with experience.

Our coaching division is founder-led, drawing on a background in science, military Special Forces service, psychology, strength and conditioning, and professional consulting. Experience in high-pressure operational environments informs a disciplined approach to preparation, mental resilience, and execution under load.

The consultancy is structured to maintain continuity and rigour as it grows.

Our services.

Structured engagements. Defined expectations.

We provide coaching as a consultancy service. Engagements are structured, deliberate, and aligned to clearly articulated objectives. Programmes are designed to withstand real constraints: time, fatigue, competitive pressure, and long planning horizons.

All services assume athlete accountability, reliable data capture, and compliance with governing-body regulations.

Foundation

Structured preparation for committed athletes.

Foundation is designed for athletes seeking disciplined structure, accountability, and clarity in their training and preparation. It is appropriate where objectives are defined, time is limited, and consistency is required.

Typical inclusions may involve:

• structured training prescription,

• seasonal and short-term planning,

• performance monitoring and review,

• foundational strength and conditioning integration,

• regular coach oversight.

This tier establishes the habits, systems, and expectations required for more complex engagement.

Indicative pricing: TBA

Engagement format: Ongoing or fixed-term

Access: Open, subject to suitability

Advanced 

Integrated preparation with greater responsibility.

Advanced extends beyond training structure to address the interaction between physiology, psychology, and competition demands. It is suited to athletes who require deeper integration and more frequent decision-making support.

Typical inclusions may involve:

• integrated performance planning,

• event-specific preparation,

• targeted physiological testing and analysis,

• expanded strength and conditioning oversight,

• tactical and psychological preparation,

• nutritional guidance aligned to training and competition.

This tier assumes a higher time commitment and greater athlete autonomy.

Indicative pricing: TBA

Engagement format: Ongoing or campaign-based

Access: Open, subject to review

Campaign 

Performance management toward defined objectives.

Campaign engagements are built around specific competitive objectives or seasons. Preparation is managed as a system, with emphasis on durability, decision quality, and execution under pressure.

Typical inclusions may involve:

• long-range and campaign-specific planning,

• adaptive training and recovery strategies,

• regular performance reviews and recalibration,

• competition execution support,

• scenario planning and contingency management.

This tier is appropriate where outcomes depend on coordination, judgement, and resilience across time rather than isolated performance metrics.

Pricing: Discussed upon application

Engagement format: Fixed-term, objective-driven

Access: Application required

Team / Programme 

System-level performance oversight.

Team / Programme engagements support squads, teams, or performance programs operating within complex organisational and competitive environments. Work is contextual, collaborative, and aligned with broader performance objectives.

Typical inclusions may involve:

• programme design and review,

• coach and athlete alignment,

• performance system integration,

• testing and monitoring frameworks,

• advisory support to performance directors.

Scope and delivery are determined through discussion and assessment.

Pricing: By proposal

Engagement format: Programme-based

Access: Application and consultation required

Engagement Requirements

All services require:

• adherence to UCI, WADA, and AusCycling regulations,

• consistent power-based data capture and upload,

• minimum time commitment appropriate to the tier,

• financial capacity aligned with the demands of preparation.

Engagement is contingent on alignment between stated objectives and daily practice.

Outcomes and Evaluation

Performance outcomes are evaluated contextually. Narrative assessment of execution quality, preparation integrity, and decision-making is prioritised, supported where appropriate by physiological indicators such as durability, time-to-exhaustion, or capacity metrics.

Absolute guarantees are neither offered nor implied.

Next Step

Serious preparation begins with intent.

Engagement is selective. Applications and enquiries are reviewed to ensure alignment of intent, capacity, and expectations.