Engineering discipline applied to wheel development.

AVIIAV is a South Korean carbon wheel and component brand founded in 2006, recognised as the first domestic manufacturer to produce carbon bicycle parts using proprietary technologies and patents. The brand combines nearly two decades of material expertise, in-house manufacturing capability, and UCI-certified development to deliver wheel systems that emphasise aerodynamics, structural coherence, and engineering integrity. 

Origins and philosophy.

AVIIAV emerged from a commitment to develop carbon bicycle components with complete control over design, materials, and production. Rather than relying on external suppliers or standardised moulding, the brand established Korea’s first dedicated carbon manufacturing facility, enabling an integrated approach from research and design through to hand-built assembly. This philosophy aligns with the principle that engineering decisions should be controlled, observable, and repeatable, rather than arbitrarily commoditised. 

Development culture.

The AVIIAV team operates within a research-centric environment focused on performance, precision, and functional validation. The brand’s commitment to engineering is underscored by:

• the development and application of proprietary carbon technologies,

• iterative design and validation using CFD and CAE tools,

• in-house manufacturing and hand-built assembly processes,

• and global compliance, including UCI certification for competitive use. 

The intent is not to maximise headline figures, but to manage complex interactions between aerodynamics, stiffness, mass, and durability in real use.

Engineering and technology.

AVIIAV’s wheel systems integrate a range of technical approaches that reflect disciplined design choices:

• Carbon Architecture: proprietary carbon rim and spoke systems tailored for application-specific stiffness and compliance.

• Aerodynamic Profiles: wheel profiles developed using simulation and empirical testing to address airflow behaviour with minimal compromise.

• Hand-Built Assembly: wheels are assembled and finished by skilled technicians to ensure consistency and structural integrity across units.

• Integrated Components: hubs, bearings, and interface systems designed in context with the rims to promote rotational efficiency and durability. 

These technologies are applied across a product range that includes race-oriented, endurance, gravel, and time-trial wheelsets, each reflecting calibrated trade-offs between weight, rigidity, and aerodynamic behaviour. 

Why Killer Instinct Consulting Pty Ltd represents AVIIAV.

AVIIAV aligns with our curation criteria because it embodies:

• Proprietary engineering technologies developed and controlled in-house,

• Integrated manufacturing and design discipline rather than outsourced production,

• Technical validation and certification that support genuine competitive use,

• Selective approach to product development focused on engineering purpose rather than hype.

Unlike products assembled from generic components and marketed through transient language, AVIIAV wheel systems are engineered artefacts intended to perform within defined structural and use-case constraints.

Availability.

AVIIAV wheel systems and components are available in Australia through our distribution division, subject to controlled exposure that preserves brand meaning, retail integrity, and technical credibility.

• Retail partnerships are selective and approval-based.

• End-user sales may be enabled where appropriate to support early market development.

• Availability reflects production volumes and strategic stewardship.

Closing principle.

AVIIAV does not offer wheels as commodities; it offers engineered rotating systems calibrated to accumulate competence over time in real environments. These systems are designed to function where stability, repeatability, and structural coherence matter most.